25 Booked Appointments in 30 Days. Deliverables below.

Hook - first 5 seconds
"Most guys who walk into our clinic don't think they have a testosterone problem. They think they're burned out."

B-roll: man at desk rubbing his eyes, mid-afternoon. cut to same man dragging through a workout.
Body
"They're eating right. They're in the gym three, four days a week. And they still feel like they're running on empty."

"We hear it constantly. 'My doctor said my levels are fine.' But 'fine' is a 300-point range. A 35-year-old and a 70-year-old can both land in the 'normal' zone."

B-roll: quick shot of on-site lab, then close-up of lab results on screen.
"At Gameday we test your levels on-site and have results in 15 minutes, instead of the usual two-week wait and a phone call that says 'everything looks normal.' Clear numbers, explained by a clinician who only treats men."

CTA
"Your first consultation is free. Walk in, get tested, and walk out with a game plan. Find your nearest Gameday clinic and book today."

---

Hook - first 5 seconds
"One thing most guys tell us at their first visit: 'My wife noticed before I did.'"

Body
"She saw the short temper. The falling asleep at 8 PM. The distance."

"And she probably didn't say anything for months, because she didn't want to make you feel worse."

B-roll: couple on couch, subtle disconnect. then: same couple laughing together, active.
"Testosterone affects mood, energy, patience, and how you show up at home."

"Treatment plans at Gameday start at $199 a month. Personalized to your labs, supervised by our medical team, and you can begin the same day you walk in."

CTA
"Book your free consultation at your nearest Gameday clinic. Same-day appointments, on-site labs, results in 15 minutes. No referral needed."

---

Hook - first 5 seconds
"Before their first appointment, most guys ask us the same thing: 'Is this actually safe?'"

Body
"Fair question. And we've answered it over 50,000 times."

"Gameday has 3,000 clinicians across 400 clinics in the US and Canada, all focused on one thing: men's health. That's all we do."

B-roll: clinic interior, sports on screens, private exam room. quick shot of clinician reviewing labs with patient.
"Every protocol is built around your actual bloodwork, including testosterone and PSA. It isn't a cookie-cutter prescription."

"If treatment isn't right for you, we'll tell you that. Our founder started Gameday because he went through low T himself and hated the experience everywhere else. Cold offices, rushed appointments, no real answers."

B-roll: gameday clinic entrance, patient walking in casually. sports-lounge-style waiting area.
CTA
"Your consultation is free. On-site testing, results in 15 minutes, and a real conversation with a clinician who gets it. Book at your nearest Gameday clinic."

---

Hook - first 5 seconds
"Henry walked into one of our clinics and told us what most guys tell us: 'I've tried everything.'"

Body
"Eating clean, working out, and still gaining weight around the middle while dragging through every afternoon."

"We ran his labs on-site. Had his results in 15 minutes. Built a protocol around what his body actually needed."

Text on screen: "left that day with a game plan and in less than 3 months have lost 38lbs and feeling great. it truly was life changing." - henry w., gameday patient
"That's a real review. One of over 50,000 across our 400+ clinics, averaging 4.9 stars."

CTA
"Your first consultation is free. Same-day appointments, same-day testing, and a game plan built for you. Book at gamedaymenshealth.com."

---

Hook - first 5 seconds
Off-camera interviewer: "What's the first thing guys say when they walk in here?"

Clinician, smiling: "Usually? 'This is not what I expected.'"

Body
B-roll: clinic interior. tvs with sports. clean, modern space. no sterile hospital vibe.
Clinician: "Most guys put off going to a doctor about this stuff for months. Sometimes years. They don't want the cold waiting room, the awkward conversation, the two-week wait for results."

"Here, you walk in, we draw your blood on-site, and you have your testosterone and PSA numbers in about 15 minutes. Same visit."

"We only see men here, so there's no explaining why you showed up. Everyone's here for the same reason."

B-roll: patient and clinician reviewing results on a screen together, relaxed body language.
Clinician: "If your numbers show you'd benefit from treatment, we can start the same day. If they don't, we'll tell you that too. No pressure, just clear answers."

CTA
"Book your free consultation at your nearest Gameday clinic. We have over 400 locations. Find the one closest to you at gamedaymenshealth.com."

Subject: Your gameday appointment is confirmed
Preview: On-site labs with results in 15 minutes, and a plan built for you.
Send: Immediately after booking (automated trigger)

Hey {{first_name}},

Your consultation at Gameday Men's Health {{location_name}} is set.

Your appointment:
{{appointment_date}} at {{appointment_time}}
{{clinic_address}}
{{clinic_phone}}

Here's how it works when you walk in.

You check in and meet your clinician. That takes about two minutes. We draw your testosterone and PSA labs right there on-site, and your results come back in about 15 minutes. Then your clinician sits down with you, reviews your numbers, and walks through a plan built around your specific biology and goals.

You don't leave with a "we'll call you in a week." You leave that same day knowing exactly where you stand and what your options are.

A couple of things worth knowing. 50,000+ men have come through our clinics and rated us 4.9 stars on Google. Our team includes 3,000+ clinicians who focus on men's health every single day across 400+ locations. And the clinic itself is built for you. Sports on the screens, private rooms, and a staff that gets why you're here.

What to bring:
- A valid photo ID
- Your insurance card (if applicable)
- A list of any medications or supplements you're currently taking

If your schedule changes, you can confirm or reschedule here: {{appointment_management_link}}

See you on {{appointment_date}}.

The Gameday Team at {{location_name}}

---

Subject: Tomorrow at {{appointment_time}}, your consultation
Preview: Five minutes of prep so you walk in ready.
Send: Day before appointment, 3:00 PM local time

Hey {{first_name}},

Your Gameday appointment is tomorrow.

{{appointment_date}} at {{appointment_time}}
{{clinic_address}}
Parking is available at {{parking_info}}.

Your visit takes about 45 minutes total. We run labs on-site (a simple blood draw), results are back in about 15 minutes, and your clinician reviews everything with you face to face. No waiting around for a phone call days later.

There's no fasting requirement and no paperwork to fill out ahead of time.

One thing our patients tell us: they wish they'd brought their partner or spouse. A lot of guys do. It helps when the people in your corner hear the same information you're hearing. Totally optional, but the offer is there.

If something came up and you need a different time, reschedule here with no hassle: {{appointment_management_link}}

Otherwise, we'll see you tomorrow.

The Gameday Team at {{location_name}}
{{clinic_phone}}

---

Subject: Today at {{appointment_time}}, {{first_name}}
Preview: 45 minutes, on-site labs, walking out with a clear plan.
Send: Morning of appointment, 8:00 AM local time

Hey {{first_name}},

Today at {{appointment_time}}.

Your clinician is ready. Labs are run on-site with results in about 15 minutes. You'll walk out with real numbers and a clear picture of where things stand.

50,000+ men have sat where you're about to sit. The most common thing we hear afterward: "I should have done this sooner."

Seeking support isn't giving up. It's getting smarter.

{{clinic_address}}
{{clinic_phone}}

If you need to move your time, reschedule here: {{appointment_management_link}}

The Gameday Team at {{location_name}}

Subject: Here's the deal with gameday
Preview: 400+ clinics, 50,000+ patients, and a 4.9-star average rating.
Send: Immediately upon opt-in (automated trigger)

Hey {{first_name}},

Thanks for checking us out.

Gameday Men's Health is a men's health clinic with 400+ locations across the US and Canada. We exist because our founder, Evan Miller, Ph.D., experienced low testosterone firsthand, went to his doctor, got brushed off, and decided the whole system needed to be different.

So he built clinics that actually work for men. Same-day appointments. On-site lab testing with results in about 15 minutes. Private rooms. Sports on the screens. A medical team of 3,000+ clinicians who spend their entire day focused on men's health.

The free consultation is where everything starts. You come in, we run your testosterone and PSA labs on the spot, and your clinician reviews your numbers with you face to face. If something's off, you leave with a personalized plan. If your levels look good, that's a good day too.

No pressure either way. Just real answers.

When you're ready, pick a time at a clinic near you: {{booking_link}}

The Gameday Team

---

Subject: Why diet and exercise might not be enough
Preview: A 40-year-old at 280 and a 25-year-old at 900 both get labeled "normal."
Send: Day 2 after Email 1, 3:00 PM recipient timezone

{{first_name}},

After age 30, testosterone levels drop roughly 1% per year. By the time a man hits 45, he may be running on half the testosterone he had in his twenties.

That decline shows up in specific ways: afternoons that feel like you didn't sleep, workouts that produce less than they used to, new weight around the midsection that wasn't there five years ago, and a shorter fuse than you're used to.

Here's the part that trips most guys up. They go to their regular doctor, get a standard panel, and hear "everything looks fine." That's because the standard reference range for testosterone runs from about 264 to 916 ng/dL. If you land anywhere inside that window, you get a clean bill of health. A 40-year-old sitting at 280 technically falls in the same "normal" bucket as a 25-year-old at 900.

Our clinicians don't treat ranges. They look at the full picture including the lab numbers, the symptoms, and what you're actually experiencing day to day. That's what 3,000+ dedicated men's health clinicians across 400+ clinics are trained to do.

Finding out where you stand takes one visit. Labs on-site, results in 15 minutes, a conversation with a clinician who does this every day.

Book your free consultation: {{booking_link}}

The Gameday Team

---

Subject: What guys actually say after their first visit
Preview: "Run. Don't walk into this place."
Send: Day 5 after Email 1, 3:00 PM recipient timezone

{{first_name}},

The most common thing men tell us after their first consultation: "I wish I'd done this a year ago."

Not because anyone pushed them into something. Because they spent months sitting on symptoms they didn't have to sit on.

Henry W. came in, got his labs done, and left with a game plan. In less than 3 months he'd lost 38 lbs. His words: "It truly was life changing."

Clark G. said: "Run! Don't walk into this place if you're looking for a clinician to actually listen to you."

That's the standard across 400+ clinics. 4.9 stars from 50,000+ patient reviews on Google. Those numbers don't come from a slick operation. They come from men having a medical experience that's actually built around them. Private rooms, a clinician who has time for every question, and a plan that's specific to their body.

Most men who come to Gameday have been dealing with their symptoms for over a year before doing anything. The visit itself takes 45 minutes. Labs are done on-site with results in about 15 minutes.

Pick a time that works: {{booking_link}}

The Gameday Team

---

Subject: How testosterone therapy actually works
Preview: Multiple protocols, tailored to your labs and your life.
Send: Day 8 after Email 1, 3:00 PM recipient timezone (prefer Tuesday or Friday)

{{first_name}},

If you've looked into testosterone therapy at all, you've probably noticed it's a category, not a single treatment. The right protocol depends on your lab results, your medical history, and how you want treatment to fit into your routine.

At Gameday, your clinician recommends one of these based on your specific numbers:

Testosterone Cypionate injections are the most common option. Administered weekly or biweekly, in-clinic or self-administered at home. Consistent delivery, reliable results.

Clomid and Enclomiphene are oral options that stimulate your body's own testosterone production. Often recommended for younger men or those with fertility considerations.

Testosterone pellets are small implants placed under the skin every 3 to 6 months. No weekly injections, no daily pills.

Oral TRT is a newer daily option for men who prefer a simple tablet with no needles involved.

Every protocol gets adjusted over time based on follow-up labs and how your body responds. Your clinician monitors the numbers and fine-tunes dosing so the plan keeps working. That's different from getting a standard prescription and being told to come back in six months.

The consultation is where your clinician can actually look at your labs and tell you which option makes sense. That appointment is free, and there's zero obligation to start anything.

Book your free consultation: {{booking_link}}

The Gameday Team

---

Subject: Five questions every guy asks us
Preview: Safety, cost, fertility, and whether you even need this.
Send: Day 12 after Email 1, 3:00 PM recipient timezone

{{first_name}},

Before most men book, they have a handful of specific questions. Here are the ones our clinicians hear every day, answered straight.

"Is TRT safe?"
When prescribed and monitored by a clinician who specializes in it, yes. We track your labs regularly, monitor key markers like PSA and hematocrit, and adjust your protocol based on how your body responds. That's what 3,000+ men's health clinicians across our network do every single day.

"Will I be on this forever?"
It depends on your situation and your goals. Some men use TRT long-term. Others use options like Clomid or Enclomiphene to support their body's own production. You and your clinician make that decision together based on your labs and how you're feeling.

"My doctor said my levels are normal."
"Normal" is a wide range. A man at 290 ng/dL and a man at 850 ng/dL are both technically in range. We look at where you sit inside that range, what symptoms you're experiencing, and what optimal actually looks like for someone of your age and performance goals.

"What about fertility?"
Certain protocols can affect sperm production. If that's a priority, your clinician factors it in from day one. Options like Enclomiphene exist specifically for men who need hormone support without impacting fertility.

"Is $199/month worth it?"
50,000+ men with a 4.9-star rating think so. Most of them say their only regret is waiting. But the consultation is free, and you can get your numbers before making any financial commitment.

Bring any other questions you have to the appointment. That's what it's for.

Book your free consultation: {{booking_link}}

The Gameday Team

---

Subject: Still thinking about it? here's one more thing
Preview: Weight loss, ED treatment, peptides, hair restoration, and more.
Send: Day 16 after Email 1, 3:00 PM recipient timezone (prefer Tuesday or Friday)

{{first_name}},

Over the past couple weeks we've covered how testosterone works, what to expect at your first visit, and why 50,000+ men trust Gameday with their health.

If you're ready, your free consultation is here: {{booking_link}}

If you're not there yet, that's fine. We wanted to mention one more thing most people don't realize about Gameday.

Testosterone is what brings most men through the door. But our clinics cover a lot more than that.

Weight loss programs using GLP-1 medications (Semaglutide, Tirzepatide) and Phentermine, with body composition scans to track progress.

Sexual wellness treatments including shockwave therapy, the P-Shot, PT-141, and prescription options like Viagra and Cialis, for men who want to address ED from more than one angle.

Peptides and vitamin therapy, including Sermorelin for growth hormone support, B12, NAD+, and amino acid injections for energy and recovery.

Hair restoration options that include PRP therapy along with Finasteride or Minoxidil depending on the plan.

Anti-aging and longevity protocols designed for long-term vitality.

Sports injury treatment with shockwave therapy for joint and soft tissue recovery.

All of it runs through the same medical team, under one roof, as part of one coordinated game plan. Your clinician can discuss any of these during your consultation.

The consultation is free, labs are done on-site in 15 minutes, and there's no obligation to start anything.

Whenever you're ready: {{booking_link}}

Because every day is Gameday.

The Gameday Team

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## Page layout recommendation

Order on confirmation page (top to bottom): 1. Main confirmation video (appointment details, what to expect, introduce breakout section)
2. "How much does it actually cost?" (deal-killer, address first)
3. "Is testosterone therapy safe?" (high anxiety topic)
4. "What if it doesn't work for me?" (risk mitigation)
5. "How long until I actually feel different?" (timeline sets expectations)
6. "Why should I trust Gameday over my regular doctor?" (credibility)
7. "I don't want to be on injections forever" (lingering concern, clean close)

Follow-up integration: These topics should be echoed in the pre-appointment email sequence. If a prospect clicks on a breakout video but doesn't attend their appointment, the follow-up email can reference the same topic ("We know you had questions about safety, here's what our Chief Medical Officer has to say...") to re-engage.