One Client Acquisition Funnel. $50K in Closed Revenue. 90 Days. Everything's Built Below.

[HOOK — 0:00-0:05]
Evan Miller had low testosterone, went to multiple doctors, and every one told him, "Your levels are in range."

[BODY — 0:05-0:35]
They were reading from a scale built for men aged 20 to 80. That range told him nothing useful about what was actually going on. So he opened a clinic that only does men's health. Today, Gameday has over 400 locations and 3,000 clinicians across the US and Canada. 50,000 men have walked through the door. The average rating is 4.9 stars. You walk in, get labs drawn on-site, see results in 15 minutes, and leave with a treatment plan built around your actual numbers.

[CTA — 0:35-0:45]
Book your free consultation at gamedaymenshealth.com.

---

PRODUCTION NOTES:
- Environment: Open on a photo or brief clip of founder Evan Miller, then transition to current Gameday clinic footage
- B-roll: Early clinic photos (if available), walkthrough of the sports-lounge environment, labs being drawn, clinician reviewing results on a tablet with a patient
- Text overlay: "400+ clinics | 3,000+ clinicians | 4.9-star rating" during the proof section

[HOOK — 0:00-0:05]
Most men over 35 lose about 1% of their testosterone every year. By 45, the gap is real.

[BODY — 0:05-0:35]
You feel it in your energy and your focus before anything else. Most guys blame their schedule or just getting older, and try to push through it. That rarely works because the problem is hormonal. Lifestyle changes alone won't correct a clinical deficiency. At Gameday Men's Health, we run your labs on-site and get results in as little as 15 minutes. Over 50,000 men have come through our doors, and we carry a 4.9-star rating because guys actually get real answers here.

[CTA — 0:35-0:45]
Book your free consultation at gamedaymenshealth.com.

---

PRODUCTION NOTES:
- Environment: Inside a Gameday clinic, sports on the screen in the background, clean modern space, private consultation room visible
- B-roll: Quick cuts of a man walking into the clinic, lab work being drawn, clinician reviewing results on a tablet with a patient
- Text overlay: "50,000+ patients | 4.9-star rating" during the proof point line

[HOOK — 0:00-0:05]
"My doctor said my levels are normal." Yeah, I hear that one a lot.

[BODY — 0:05-0:35]
Most primary care doctors check testosterone once, see a number inside a massive range, and send you home. That range is built for 80-year-olds and 20-year-olds on the same scale. It tells you almost nothing about what's going on with you specifically. At Gameday, our clinicians specialize exclusively in men's health. That is all we do, across over 400 clinics nationwide. We test, we explain what your numbers actually mean for you, and if you qualify, you can begin treatment the same day. You won't get referred out or sent home without answers.

[CTA — 0:35-0:45]
Book your free consultation at gamedaymenshealth.com.

---

PRODUCTION NOTES:
- Environment: Casual but professional, presenter in a polo or henley, standing in a well-lit clinic hallway or consultation room
- B-roll: Quick shot of a generic "normal range" lab printout, then cut to a Gameday clinician pointing at specific numbers on a screen with a patient nodding
- Text overlay: "400+ clinics nationwide | Same-day testing & treatment" when the scale shifts to Gameday's approach

[HOOK — 0:00-0:05]
Henry was 44, working out four days a week, eating clean, and still gaining weight.

[BODY — 0:05-0:35]
His doctor told him to keep at it. But his testosterone was low, and that was driving the weight gain regardless of what he did in the gym. He walked into Gameday, got his labs done that morning, sat down with a clinician that afternoon, and left with a game plan. His words: "In less than three months, I've lost 38 pounds and feeling great. It truly was life-changing." Gameday has over 400 clinics and a 4.9-star rating from 50,000 patients because this is what we do every day.

[CTA — 0:35-0:45]
Book your free consultation at gamedaymenshealth.com.

---

PRODUCTION NOTES:
- Environment: Split approach, open on a gym or kitchen setting (relatable visual), then transition to the Gameday clinic environment
- B-roll: Guy on a treadmill, stepping on a scale, then cut to a bright Gameday lobby, a clinician shaking hands with a patient who looks energized
- Text overlay: "Henry W., lost 38 lbs in under 3 months" displayed during the patient quote, with a 4.9-star badge in the corner

Subject: your gameday appointment is confirmed
Subject: you're booked — here's what to expect
Preview: Same-day labs, real answers, zero pressure.
Send: Immediately after booking (automated trigger)

Hey {{first_name}},

Your consultation at Gameday Men's Health {{location_name}} is locked in.

Your appointment details:
📅 {{appointment_date}} at {{appointment_time}}
📍 {{clinic_address}}
📞 {{clinic_phone}}

Here's what happens when you walk in:

1. You check in and meet your dedicated clinician (it takes about two minutes).
2. We run your testosterone and PSA labs on-site. Results come back in about 15 minutes.
3. Your clinician reviews your numbers with you, answers every question you have, and maps out a personalized plan based on your biology, not a generic chart.

No referrals to chase. No "we'll call you in a week with results." You walk out the same day with a clear picture of where you stand and what your options are.

A few things worth knowing before you come in:

— 50,000+ men have walked through our doors and rated us 4.9 stars on Google
— Our medical team includes 3,000+ clinicians who focus on men's health every single day
— Over 400 clinics across the US and Canada, all built specifically for this

We're not a hospital waiting room. Think sports on the screens, private rooms, and a team that actually gets why you're here.

See you on {{appointment_date}}.

Confirm or reschedule your appointment here: {{appointment_management_link}}

Talk soon,
The Gameday Team at {{location_name}}

---

Subject: most guys feel this way before their first visit
Subject: what other patients say about their first time
Preview: You're not the only one who almost didn't book.
Send: Day 1 after booking, 3:00 PM local time

Hey {{first_name}},

If part of you is wondering whether you actually need this appointment, that's normal. Most guys who come in feel the same way beforehand.

Then they get their lab results back.

Here's what we hear constantly from first-time patients: "I wish I'd done this a year ago."

One patient, Clark G., put it this way: "Run. Don't walk into this place if you're looking for a clinician to actually listen to you."

That reaction is common because most men have never had a medical experience like this. No clipboard passed through a window. No eight-minute visit with a doctor who's already looking at the door. Your clinician sits with you, walks through your numbers, and explains exactly what's going on and what you can do about it.

There's also no pressure to start anything. If your levels come back fine, that's a good day. If they don't, you'll leave with a clear plan.

Either way, you'll know.

Your consultation is {{appointment_date}} at {{appointment_time}}: {{appointment_management_link}}

Talk soon,
The Gameday Team at {{location_name}}

---

Subject: when your doctor says your testosterone is "normal"
Subject: the word "normal" is doing a lot of heavy lifting
Preview: There's a big gap between "in range" and feeling like yourself.
Send: Day 2 after booking, 3:00 PM local time

Hey {{first_name}},

One thing we hear all the time: "My regular doctor checked my levels and said everything looked normal."

Here's what that usually means.

Most primary care physicians reference a broad "normal" range for testosterone, something like 264 to 916 ng/dL. If you land anywhere inside that window, you get a clean bill of health. Even if you're a 40-year-old sitting at 280 and dragging through every afternoon like you haven't slept in a week.

That number might be "in range." But it's not where you need to be to actually feel like yourself.

Our clinicians specialize exclusively in men's hormone health. That's all they do, every day, across 400+ clinics. They don't just glance at whether you're inside a range. They look at your full picture: your labs, your symptoms, your lifestyle, your goals.

And if TRT makes sense for you, here's what the research actually shows:

— Testosterone replacement therapy has been studied for decades and is FDA-approved
— Side effects are manageable and monitored through regular follow-up labs
— Your protocol gets adjusted over time based on how your body responds, not a fixed dose for everyone

That personalized approach is why 50,000+ patients trust Gameday with their care.

Bring every question you have to your appointment. Your clinician will answer all of them.

{{appointment_date}} at {{appointment_time}}: {{appointment_management_link}}

Talk soon,
The Gameday Team at {{location_name}}

---

Subject: what the first 90 days actually look like
Subject: here's what changes after men start treatment
Preview: Real patients, real timelines, real results.
Send: Day 3 after booking, 3:00 PM local time

Hey {{first_name}},

Guys always want to know: "If I do start treatment, how fast will I notice something?"

Fair question. Here's what patients typically report in the first 90 days on a personalized TRT protocol:

Weeks 1-2: Sleep starts to improve. The fog that's been sitting behind your eyes begins to thin out.

Weeks 3-4: Energy comes back. Not a jittery caffeine spike. Steady, sustained energy that's just there when you wake up.

Weeks 6-8: Strength and body composition start shifting. Workouts feel productive again. Recovery doesn't take three days.

Weeks 8-12: The full picture comes together. Mood stabilizes. Drive comes back, in and out of the bedroom. You stop thinking about your energy because it's no longer the thing holding you back.

One patient, Henry W., said it like this: "Left that day with a game plan and in less than 3 months have lost 38lbs and feeling great. It truly was life changing."

Every timeline is different because every protocol is built around individual lab results, not a standard prescription. That's why the consultation matters. Your clinician needs your numbers before they can map out what your specific path looks like.

Your appointment is {{appointment_date}} at {{appointment_time}}: {{appointment_management_link}}

Talk soon,
The Gameday Team at {{location_name}}

---

Subject: quick checklist before tomorrow's appointment
Subject: everything you need for tomorrow at gameday
Preview: Five minutes of prep so you can walk in ready.
Send: Day before appointment, 3:00 PM local time

Hey {{first_name}},

Your appointment is tomorrow, {{appointment_date}} at {{appointment_time}}.

Here's a quick rundown so there are zero surprises:

Where to go:
{{clinic_address}}
Parking is available at {{parking_info}}. Walk in through the main entrance. You'll see us right away.

What to bring:
— A valid photo ID
— Your insurance card (if applicable)
— A list of any medications or supplements you currently take

What to expect:
Your visit takes about 45 minutes total. We draw labs on-site (a simple blood draw), your results are back in about 15 minutes, and your clinician walks through everything with you face to face. You don't leave wondering what your numbers mean.

What you don't need to worry about:
There's no prep, no fasting requirement, and no paperwork packet to fill out at home. If you need to reschedule, you can do that right here with no hassle: {{appointment_management_link}}

One more thing: You're welcome to bring a partner or spouse if you want. A lot of guys do. It helps when the people in your corner hear the same information you're hearing.

See you tomorrow.

The Gameday Team at {{location_name}}
{{clinic_phone}}

---

Subject: see you today, {{first_name}}
Subject: today's the day — {{appointment_time}} at gameday
Preview: 45 minutes from now, you'll have real answers.
Send: Morning of appointment, 8:00 AM local time

Hey {{first_name}},

Today at {{appointment_time}}.

45 minutes. On-site labs. Real numbers. A clear plan built around your results.

That's it. Nothing complicated. Nothing to prepare for. Just show up and let your clinician do what they do best.

Thousands of men have sat in the same chair you're about to sit in. Most of them say the same thing afterward: "I should have done this sooner."

Seeking support isn't giving up. It's getting smarter.

We'll see you at {{clinic_address}}.

The Gameday Team at {{location_name}}
{{clinic_phone}}

If something came up and you need to move your time, reschedule here: {{appointment_management_link}}

---

---

## SEQUENCE SUMMARY

### Timeline

| Email | Trigger / Timing | Purpose |
|---|---|---|
| Email 1 | Immediately after booking (automated) | Confirmation, logistics, credibility establishment |
| Email 2 | Day 1 after booking, 3:00 PM local | Normalize anxiety, social proof, reduce early cancellations |
| Email 3 | Day 2 after booking, 3:00 PM local | Objection handling (safety, "my doctor said normal") |
| Email 4 | Day 3 after booking, 3:00 PM local | Outcome visualization, 90-day timeline, social proof |
| Email 5 | Day before appointment, 3:00 PM local | Logistics checklist, friction removal, spouse invite |
| Email 6 | Morning of appointment, 8:00 AM local | Day-of reminder, final motivation, last-chance reschedule |

Note: If the appointment is booked same-day or next-day, the sequence should compress. Emails 1 and 6 always send (confirmation + day-of reminder). Emails 2-5 should be conditionally skipped based on available time between booking and appointment. CRM logic should check: if days_until_appointment < 4, suppress mid-sequence emails and send only Email 1, Email 5 (evening before), and Email 6 (morning of).

### Trigger Conditions
- Sequence start: Appointment booked for "Free Consultation" or "TRT Consultation" via web form, phone, or in-clinic scheduling
- Sequence stop: Appointment completed, appointment cancelled, or patient marks as no-longer-interested
- Reschedule handling: If patient reschedules, restart the sequence timing from the new appointment date (do not re-send Email 1 confirmation; send an updated confirmation variant instead)

### Merge Tags Used

| Merge Tag | CRM Field | Required? |
|---|---|---|
| `{{first_name}}` | Contact first name | Yes |
| `{{location_name}}` | Assigned clinic name | Yes |
| `{{clinic_address}}` | Clinic street address | Yes |
| `{{clinic_phone}}` | Clinic phone number | Yes |
| `{{appointment_date}}` | Scheduled appointment date | Yes |
| `{{appointment_time}}` | Scheduled appointment time | Yes |
| `{{appointment_management_link}}` | Confirm/reschedule/cancel link | Yes |
| `{{parking_info}}` | Clinic-specific parking instructions | Preferred (fallback: remove line) |

### Implementation Notes

1. CRM Platform: This sequence is written platform-agnostic. Merge tag syntax above uses double curly braces. For GoHighLevel, replace with `{{contact.first_name}}` format. For Klaviyo, use `{{ first_name|default:"there" }}`. For ActiveCampaign, use `%FIRSTNAME%`.

2. Send time localization: All "3:00 PM local time" recommendations require timezone data on the contact record or clinic record. If timezone is unavailable, default to 3:00 PM EST and add a timezone capture field to the booking form.

3. Compression logic is critical. Many consultations are booked 1-2 days out. Without conditional suppression rules, patients booked for tomorrow will receive 4 emails in 24 hours. Build the if/then branching described in the timeline note above.

4. Email 5 parking info: The `{{parking_info}}` field should be populated per-clinic in the CRM. If not available, remove that line entirely rather than leaving a blank merge tag. Consider a default like "Convenient parking is available on-site."

5. Reply handling: Emails 2 and 3 are most likely to generate replies (questions about safety, "is this right for me" responses). Route replies to the local clinic team or a centralized patient coordinator who can respond within 2 hours during business hours.

6. Sender name: Send all emails from "Gameday Men's Health {{location_name}}" or, if the clinic has a known lead clinician, from that clinician's name for higher open rates on Emails 2-4. Email 1 (confirmation) and Email 5 (logistics) should come from the clinic name for clarity.

7. Unsubscribe/compliance: All emails must include a standard unsubscribe footer per CAN-SPAM and platform requirements. This is a transactional-adjacent sequence (appointment reminders), but Emails 2-4 contain marketing content, so treat the full sequence as marketing emails for compliance purposes.

Subject: here's what happens at your first visit
Subject: your gameday consultation is confirmed
Preview: Same-day labs, real answers, and zero pressure.
Send: Immediately upon opt-in / consultation booking (automated trigger)

Hey {{first_name}},

You just did something most guys put off for months. You booked your consultation, and that puts you ahead of the 50,000+ men who've walked through our doors before you.

Here's exactly what happens when you show up:

Step 1: You check in.
Walk into a private, comfortable clinic. Sports on the screens. No sterile waiting rooms. No paper gowns.

Step 2: On-site lab work.
We run your testosterone and PSA levels right there. Results come back in as little as 15 minutes. Not days. Not weeks. Minutes.

Step 3: You sit down with your clinician.
A dedicated men's health expert reviews your numbers, asks about your symptoms, and builds a game plan around your biology, your lifestyle, and your goals. Not a generic printout. Your plan.

Your appointment details:
- Date/Time: {{appointment_date}} at {{appointment_time}}
- Location: {{clinic_name}}, {{clinic_address}}
- What to bring: Photo ID and a list of any current medications

If anything changes, call us at {{clinic_phone}} or reply to this email.

We're ready when you are.

Book your free consultation now: {{booking_link}}

The Gameday Team

Subject: you're not the only one who waited too long
Subject: what 50,000 other guys figured out before you
Preview: Most men sit on these symptoms for over a year.
Send: Day 1 after Email 1 (next day, 3 PM recipient timezone)

{{first_name}},

The average guy who walks into Gameday has been dealing with his symptoms for 12 to 18 months before he does anything about it.

Low energy. Weight that won't move. A shorter fuse. Trouble in the bedroom. Most of them chalked it up to stress, aging, or just "getting older."

Then they got their levels checked.

Here's what a few of them said after:

Henry W.:
"Left that day with a game plan and in less than 3 months have lost 38 lbs and feeling great. It truly was life changing."

Clark G.:
"Run! Don't walk into this place if you're looking for a clinician to actually listen to you."

These aren't outliers. They're the standard experience across 400+ clinics and a 4.9-star rating from 50,000+ patient reviews.

Seeking support isn't giving up. It's getting smarter.

If you haven't locked in your consultation yet, pick a time that works:

Schedule your free consultation: {{booking_link}}

The Gameday Team

Subject: what your regular doctor probably didn't explain
Subject: the real reason diet and exercise aren't enough
Preview: Your testosterone drops about 1% every year after 30.
Send: Day 3 after Email 1 (3 PM recipient timezone)

{{first_name}},

After age 30, testosterone levels decline roughly 1% per year. By 45, many men are operating on half the testosterone they had in their twenties.

Here's what that actually looks like day to day:

You're dragging through the afternoon even after a full night of sleep. Workouts feel harder but produce less. You're carrying weight around your midsection that wasn't there five years ago. Your focus slips. Your patience is thinner. Your drive, in and out of the bedroom, isn't what it was.

And here's the part most guys miss: your regular doctor runs a standard panel, sees you fall somewhere inside a wide "normal" range, and tells you everything looks fine. That range spans from 264 to 916 ng/dL. A 40-year-old at 280 and a 25-year-old at 900 both get labeled "normal."

That's why we don't treat ranges. We treat you. Your symptoms, your labs, your goals, and what optimal actually looks like for your body.

Our medical team, led by board-certified physicians and 3,000+ dedicated men's health clinicians, builds protocols based on your specific numbers. Not a chart. Not a guess.

Want to know where your levels actually stand?

Book your free consultation with on-site testing: {{booking_link}}

The Gameday Team

Subject: here's how testosterone therapy actually works
Subject: what a personalized trt protocol looks like
Preview: Multiple options, tailored to your body and your life.
Send: Day 5 after Email 1 (3 PM recipient timezone, ideally Tuesday or Friday)

{{first_name}},

Testosterone Replacement Therapy isn't one thing. It's a category with multiple approaches, and the right one depends entirely on you.

At Gameday, your clinician will recommend one of these based on your lab results, your medical history, and how you want to integrate treatment into your life:

Testosterone Cypionate Injections
The most common protocol. Administered weekly or biweekly, either in-clinic or self-administered at home after training. Consistent delivery, reliable results.

Clomid / Enclomiphene
An oral option that stimulates your body's own testosterone production. Often recommended for younger men or those with fertility considerations.

Testosterone Pellets
Small pellets inserted under the skin every 3 to 6 months. Set it and forget it. No weekly injections, no daily pills.

Oral TRT
A newer option for men who prefer a daily oral medication. Simple, portable, no needles.

Every protocol is built around your lab results. Your clinician monitors your levels, adjusts dosing, and checks in regularly so your plan keeps working as your body responds.

The starting point is always the same: a free consultation with on-site lab testing and results in 15 minutes.

Schedule your consultation and see which option fits: {{booking_link}}

The Gameday Team

Subject: the questions every guy asks before starting
Subject: we hear these same five questions every day
Preview: Straight answers from our clinical team.
Send: Day 7 after Email 1 (3 PM recipient timezone)

{{first_name}},

Before most men start TRT, they want answers to a few specific things. Fair. Here are the five questions our clinicians hear most often, answered directly.

"Is TRT safe?"
When prescribed and monitored by a qualified clinician, yes. We track your labs regularly, adjust protocols based on your bloodwork, and monitor key markers like PSA and hematocrit throughout treatment. Our medical team includes 3,000+ clinicians who specialize exclusively in men's health.

"Will I be on this forever?"
Not necessarily. Treatment duration depends on your goals, your body's response, and the protocol your clinician recommends. Some men use TRT long-term. Others use therapies like Clomid or Enclomiphene to restart their own production. You and your clinician decide together.

"My doctor said my levels are 'normal.' Do I really need this?"
"Normal" is a wide range. A man at 290 ng/dL and a man at 850 ng/dL are both technically "normal." We focus on optimal, not just within range. Your symptoms matter as much as your numbers.

"What about fertility?"
Certain TRT protocols can affect sperm production. If fertility is a priority, your clinician will factor that in from day one. Options like Enclomiphene are specifically chosen for men with that concern.

"Is it worth $199 a month?"
Ask the 50,000+ patients who rated us 4.9 stars. Most say they wish they'd started sooner.

Still have questions? Your consultation is free, and there's zero obligation.

Book your free consultation: {{booking_link}}

The Gameday Team

Subject: this isn't your typical doctor's office
Subject: why 50,000 guys chose gameday over their regular doc
Preview: Built by a guy who was tired of the same experience you are.
Send: Day 9 after Email 1 (Tuesday or Friday, 3 PM recipient timezone)

{{first_name}},

Gameday exists because our founder, Evan Miller, Ph.D., went through exactly what you might be going through right now.

Low energy. Declining performance. That feeling of something being off. He went to his doctor, got brushed off, tried the usual advice, and hit a wall. The clinics that existed for men were cold, clinical, and treated every guy the same way.

So he built something different.

Gameday clinics are designed for you. Walk in and there's sports on the screens, a private room for your visit, and a team that only does men's health. Not a general practice that squeezes you in between flu shots and physicals.

Here's what that looks like compared to the alternative:

Other clinics: Weeks to get an appointment, days for lab results, generic treatment plans.
Gameday: Same-day appointments, on-site lab results in 15 minutes, a protocol built around your biology.

Other clinics: Uncomfortable waiting rooms, rushed visits, doctors who don't specialize in hormones.
Gameday: 400+ clinics purpose-built for men, 3,000+ clinicians who do this every single day, and as much time as you need.

Other clinics: "Your levels are normal. Try exercising more."
Gameday: "Here are your exact numbers. Here's what they mean. Here's your plan."

That approach has earned a 4.9-star rating across 50,000+ reviews and recognition as a 2026 Franchise 500 company ranked #29 in fastest-growing franchises.

See the difference for yourself.

Book your free consultation at your nearest clinic: {{booking_link}}

The Gameday Team

Subject: when you'll actually start feeling different
Subject: here's a realistic trt timeline for you
Preview: What to expect in the first 30, 60, and 90 days.
Send: Day 12 after Email 1 (3 PM recipient timezone)

{{first_name}},

One of the most common things guys want to know: how long until I feel it?

Here's an honest timeline based on what our clinicians see across thousands of patients. Every man responds differently, but this is the general pattern.

Weeks 1 to 3:
Most men notice improved sleep quality and a slight bump in energy. Nothing dramatic yet. Your body is adjusting and responding to the protocol.

Weeks 3 to 6:
This is where things start to shift. Energy becomes more consistent. Morning fog starts clearing. Motivation picks up. Many men report feeling more like themselves than they have in years.

Weeks 6 to 12:
The compounding phase. Libido and sexual function improve noticeably. Body composition starts changing, especially if you're active. Mood stabilizes. Focus sharpens. Guys who came in feeling like they were running at 40% start operating at 80 to 90%.

Months 3 to 6:
Full protocol effects. Your clinician reviews your follow-up labs and fine-tunes your dosing based on how your body has responded. This is where men like Henry W. see results like losing 38 lbs and saying "it truly was life changing."

What this isn't: An overnight fix. TRT is a protocol, not a pill you pop once. The men who get the best results show up, follow their plan, and stay in communication with their clinician.

Ready to start your timeline?

Book your free consultation: {{booking_link}}

The Gameday Team

Subject: testosterone is just the starting point
Subject: seven ways gameday helps men perform better
Preview: TRT opened the door. Here's what else is on the other side.
Send: Day 15 after Email 1 (Tuesday or Friday, 3 PM recipient timezone)

{{first_name}},

Most guys come to Gameday for testosterone. Then they find out how much more we do.

Once your TRT protocol is dialed in, your clinician can layer in additional treatments based on what your body needs and what your goals look like. Everything under one roof, one medical team, one game plan.

Weight Loss
GLP-1 medications (Semaglutide, Tirzepatide), Phentermine, and body composition scans. For guys carrying stubborn weight that won't respond to diet and training alone.

Sexual Wellness
Shockwave therapy, PT-141, the P-Shot, Trimix, and prescription options like Viagra and Cialis. For men who want to address ED from multiple angles.

Peptides and Vitamins
Sermorelin for growth hormone support. B12, NAD+, Glutathione, and amino acid injections for energy, recovery, and cellular performance.

Hair Restoration
PRP therapy, Finasteride, and Minoxidil. Evidence-based protocols to slow loss and support regrowth.

Anti-Aging and Longevity
Protocols designed around long-term vitality, not just fixing what's broken today.

Sports Injury
Shockwave therapy for joint and soft tissue recovery. Get back to training without surgery or extended downtime.

You don't have to explore any of this right now. But it's worth knowing that Gameday covers the full picture, not just one piece of it.

First step stays the same.

Book your free consultation: {{booking_link}}

The Gameday Team

Subject: every month you wait costs more than $199
Subject: what another six months of low t actually costs
Preview: The math on doing nothing isn't in your favor.
Send: Day 18 after Email 1 (3 PM recipient timezone)

{{first_name}},

There's no countdown timer on this email. No fake scarcity. Your consultation is free whenever you're ready.

But here's something worth sitting with.

Testosterone doesn't plateau when you ignore it. It keeps declining, roughly 1% per year after 30. Every month that passes, the gap between where you are and where you could be gets a little wider.

Think about what low T is costing you right now. Not in dollars. In the stuff that actually matters.

The workouts that feel pointless because nothing changes. The afternoons where you're running on fumes by 2 PM. The conversations with your partner you keep avoiding. The projects at work where your focus just isn't there anymore.

Men who start treatment consistently say the same thing: "I wish I'd done this a year ago."

Not because they were pressured into it. Because they spent months sitting on symptoms they didn't have to live with.

Your consultation is free. On-site labs take 15 minutes. If you qualify, you can begin treatment the same day.

The only question is how much longer you want to wait.

Book your free consultation: {{booking_link}}

The Gameday Team

Subject: still thinking about it? totally fine
Subject: one last thing before we change things up
Preview: Tell us what you want to hear about next.
Send: Day 22 after Email 1 (Tuesday or Friday, 3 PM recipient timezone)

{{first_name}},

Over the last few weeks, we've covered what happens at your first visit, how TRT works, what results look like, and why 50,000+ men trust Gameday with their health.

If you're ready, your free consultation is right here: {{booking_link}}

If you're not there yet, that's fine too. No pressure, just clarity. That's how we operate.

But we'd rather send you things you actually want to read. So here's a quick question:

What are you most interested in? (Click one)

→ {{link_testosterone}} Testosterone and hormone health
→ {{link_weight_loss}} Weight loss and body composition
→ {{link_ed}} Sexual wellness and ED solutions
→ {{link_anti_aging}} Peptides, anti-aging, and longevity
→ {{link_general}} General men's health tips and research

Click the one that fits, and we'll tailor what comes next to you. Not a generic newsletter blast.

We'll be here whenever you're ready. Because every day is Gameday.

The Gameday Team

---

## SEQUENCE SUMMARY

### Timeline

| Email | Timing | Purpose |
|---|---|---|
| Email 1 | Immediately upon booking/opt-in | Welcome, confirmation, what to expect at visit |
| Email 2 | Day 1 (next day, 3 PM) | Social proof, stigma reduction, normalize action |
| Email 3 | Day 3 (3 PM) | Education on testosterone decline and "normal" ranges |
| Email 4 | Day 5 (3 PM, prefer Tue/Fri) | TRT treatment options and how protocols work |
| Email 5 | Day 7 (3 PM) | Objection handling, top 5 questions answered |
| Email 6 | Day 9 (3 PM, prefer Tue/Fri) | Brand positioning, founder story, Gameday vs. alternatives |
| Email 7 | Day 12 (3 PM) | Realistic results timeline (30/60/90 day expectations) |
| Email 8 | Day 15 (3 PM, prefer Tue/Fri) | Cross-sell intro to full service suite beyond TRT |
| Email 9 | Day 18 (3 PM) | Cost of inaction through education, not hype |
| Email 10 | Day 22 (3 PM, prefer Tue/Fri) | Final CTA + preference gate for ongoing segmentation |

### Trigger Conditions

- Sequence entry: New contact books a free consultation OR opts in via website/landing page for TRT-related content
- Exit conditions:
- Contact books and completes their consultation (move to post-consultation / active patient sequence)
- Contact unsubscribes
- Contact clicks a preference link in Email 10 (move to corresponding interest-based nurture sequence)
- Pause conditions: If contact books a consultation at any point in the sequence, suppress remaining emails and move them to a pre-appointment reminder flow instead

### Merge Tags Used

| Merge Tag | CRM Field | Required? |
|---|---|---|
| `{{first_name}}` | Contact first name | Yes |
| `{{appointment_date}}` | Booked appointment date | Yes (Email 1) |
| `{{appointment_time}}` | Booked appointment time | Yes (Email 1) |
| `{{clinic_name}}` | Assigned clinic name | Yes (Email 1) |
| `{{clinic_address}}` | Clinic street address | Yes (Email 1) |
| `{{clinic_phone}}` | Clinic phone number | Yes (Email 1) |
| `{{booking_link}}` | Consultation scheduling URL | Yes (all emails) |
| `{{link_testosterone}}` | Preference tag URL (testosterone) | Yes (Email 10) |
| `{{link_weight_loss}}` | Preference tag URL (weight loss) | Yes (Email 10) |
| `{{link_ed}}` | Preference tag URL (ED/sexual wellness) | Yes (Email 10) |
| `{{link_anti_aging}}` | Preference tag URL (peptides/anti-aging) | Yes (Email 10) |
| `{{link_general}}` | Preference tag URL (general men's health) | Yes (Email 10) |

### Implementation Notes

1. CRM platform: If using GoHighLevel, Klaviyo, or ActiveCampaign, map merge tags to the platform's syntax (e.g., `{{contact.first_name}}` in GHL, `{{ first_name | default: "" }}` in Klaviyo). The tags above use generic placeholder format.

2. Preference links in Email 10: Each link should apply a tag or update a custom field in the CRM (e.g., `interest = testosterone`, `interest = weight_loss`). These tags then route the contact into a segment-specific nurture sequence. This is the single most valuable segmentation moment in the sequence.

3. Consultation booking detection: The exit/pause condition requires a webhook or integration between the scheduling tool and the CRM. When a consultation is booked, the automation should suppress remaining welcome sequence emails and trigger a pre-appointment reminder flow (appointment confirmation, day-before reminder, day-of reminder).

4. Send time optimization: All emails recommend 3 PM in the recipient's timezone. If the CRM supports timezone-based sending (Klaviyo Smart Send Time, GHL timezone triggers), enable it. If not, default to 3 PM EST as the closest approximation for a US-based audience.

5. A/B testing: Test subject line variants on Emails 1, 5, and 9 first (highest-stakes emails: welcome, objection handling, urgency). Send variant A to 50% and variant B to 50%. After 500+ sends per variant, adopt the winner and update the sequence.

6. Plain text vs. HTML: Emails 1 through 5 perform well in a lightly formatted HTML template (logo header, clean body, single CTA button). Emails 6 through 10 can be tested in plain text format for higher reply rates, especially Email 10 which is designed to drive clicks and replies.

7. Sender name: Send from "Gameday Men's Health" or, if the clinic has a local identity, "{{clinic_name}} | Gameday Men's Health." Avoid sending from a generic "noreply" address. A reply-enabled address increases deliverability and lets interested leads respond directly.

Length: 3 minutes

You're probably looking at that $199 a month number and asking yourself if it's worth it. That's a fair question. Let's break down what you're actually paying for.

[pause]

First, your treatment isn't a prescription and a wave goodbye. Every month, that $199 covers your personalized protocol, which is built around [emphasis] your lab results, your symptoms, and your goals. Not a standard dose pulled off a chart.

It also covers ongoing monitoring. We're checking your levels regularly and adjusting your protocol based on how your body is actually responding. That matters, because testosterone therapy isn't "set it and forget it." Your body changes. Your protocol should change with it.

[pause]

Now here's some context. If you went through a traditional endocrinologist or urologist, you're looking at a specialist copay every visit, separate lab fees that insurance may or may not cover, and then the cost of the medication itself. Add those up over a month, and most men end up paying more than $199, with longer wait times and less attention.



We also have over [emphasis] 3,000 clinicians across 400+ clinics who focus exclusively on men's health. That specialization is part of what you're paying for. You're not seeing a general practitioner who treats low T twice a year between flu shots and physicals. This is all we do.

[pause]

One more thing. If your protocol needs adjusting, if your dosage changes, if you have questions between visits, that's all part of it. There are no surprise charges for a follow-up call or a dosage change.

So $199 a month. That's your labs, your protocol, your clinician, your adjustments, and your access. All in one number, every month.

If cost is still on your mind when we talk, bring it up. We'll walk through everything specific to your situation so you know exactly what you're getting.

Length: 3 minutes

Let's talk about the thing nobody wants to bring up. [pause] What if you start treatment and it doesn't work?

It's a real concern. You've probably tried things before, maybe supplements, maybe lifestyle changes, maybe something your doctor suggested. And if those didn't move the needle, it's reasonable to wonder if this will be any different.

[pause]

Here's what we know. Testosterone replacement therapy has decades of clinical research behind it. When a man has clinically low testosterone and receives a properly dosed, medically supervised protocol, the science is clear that it works. Your energy, your focus, your body composition, your drive, these respond to testosterone because [emphasis] that's what testosterone does in your body.

But here's where we're going to be straight with you. Not every man who walks into a Gameday clinic is a candidate for TRT. Some men come in, we run their labs, and testosterone isn't actually the issue. Maybe it's thyroid. Maybe it's vitamin D. Maybe it's something else entirely. In those cases, we tell you. We don't put you on a protocol you don't need.

[pause]

And for the men who do start TRT, the results aren't instant and they aren't identical. Some guys feel a noticeable difference in two to three weeks. For others, it takes six to eight weeks for the full effect to build. Your clinician monitors your labs and adjusts your protocol based on [emphasis] how your body is responding, not based on a calendar.



Now, what about the small number of men who don't get the results they expected? It happens. And when it does, we look at the data. We review labs, we adjust the protocol, we evaluate whether a different approach makes more sense. You're not left guessing and you're not left alone.

[pause]

The worst case isn't that nothing happens. The worst case is that you keep feeling the way you feel right now and never find out what's actually going on with your health.

If you've got concerns about this, bring them to your consultation. That's exactly what it's for.

Length: 3 minutes

You might be wondering what kind of results men actually get with TRT. Not the highlight reel. The real picture. [pause] Let's talk about it.

Across our 400+ clinics, we've treated over [emphasis] 50,000 patients. And our average Google rating across all those locations is 4.9 stars. That's not a number we cherry-picked from one clinic. That's the network-wide average from tens of thousands of real patient reviews.

Now, what does that actually look like in practice?

The majority of men who start a properly dosed TRT protocol and stay consistent with their treatment see real, measurable changes. More energy throughout the day. Clearer thinking. Easier time building muscle and losing fat. Improved libido and sexual performance. Better sleep. These aren't theoretical benefits. They're what we hear from patients every single day in our clinics.

[pause]

But here's the honest part. Not every man has the same experience, and not every man has it on the same timeline.

Some guys walk in and within a few weeks they tell us they feel like a different person. Henry W. is a good example. He came in, got his game plan, and within three months he'd lost 38 pounds and said it was life-changing.



Other men take longer. They need a dosage adjustment, or their body takes more time to respond. That's normal, and that's why your clinician is monitoring your labs and adjusting as you go.

[pause]

And then there's a small percentage of men who come in and after testing, we find out TRT isn't the right fit. Maybe their testosterone is actually in a healthy range and the symptoms are coming from somewhere else. In those cases, [emphasis] we tell them. We'd rather you get the right answer than sell you something you don't need.



So the real success rate? The vast majority of men who are clinically low and follow their personalized protocol see meaningful improvements. A smaller group needs adjustments and more time. And some men learn that testosterone wasn't actually the problem, which is still a valuable answer.

[pause]

When we talk, we'll look at your specific situation. Your labs, your symptoms, your history. That's how we figure out where you're likely to land.

Length: 3 minutes

One of the first things men want to know is whether testosterone therapy is safe. And honestly, you should be asking that question. [pause] It means you're taking this seriously.

Here's the straight answer. TRT has been used clinically for decades. It's one of the most studied hormone therapies in medicine. When it's prescribed by a qualified clinician, dosed based on your individual lab work, and monitored with regular follow-ups, it has a strong safety profile. That's not a marketing claim. That's the medical literature.

Now, are there potential side effects? Yes. And we're not going to pretend there aren't.

Some men experience acne or oily skin, particularly in the first few weeks as their body adjusts. Some notice fluid retention or changes in red blood cell count. In rare cases, there can be effects on fertility, which is exactly why we discuss your goals and health history [emphasis] before starting anything.

[pause]

Here's what makes the difference between a safe experience and a risky one: monitoring.

At Gameday, your protocol is built around your lab results. Not a standard dose that every man gets. [emphasis] Your dose. And we're not handing you a prescription and sending you home for six months. We monitor your bloodwork regularly. If something shifts, we catch it and adjust. That's the whole point of having 3,000+ clinicians dedicated to men's health. This is their specialty. They know what to look for.



One of our patients, Clark G., put it this way: "Run, don't walk into this place if you're looking for a clinician to actually listen to you." That listening piece matters. Your clinician isn't rushing through a checklist. They're paying attention to how you're responding.



[pause]

So is TRT safe? With proper medical supervision, personalized dosing, and consistent monitoring, yes. The men who run into trouble with testosterone are typically the ones doing it without medical oversight, buying something online, guessing at a dose, and never getting bloodwork done. That's not what this is.

If you have specific health concerns, bring them up during your consultation. Your clinician will review everything before recommending any treatment.

Length: 2.5 minutes

This one comes up a lot. You went to your regular doctor, got bloodwork done, and they told you your testosterone levels are normal. [pause] So why do you still feel terrible?

Here's what's going on.

Most primary care doctors use a standard reference range for testosterone. That range is typically somewhere between 264 and 916 nanograms per deciliter. If you fall anywhere inside that window, your chart says "normal."

But think about that for a second. A guy at 300 and a guy at 850 are both "normal" by that standard. [emphasis] They are not having the same experience. The guy at 300 is dragging through his afternoons, gaining weight, losing interest in things he used to care about. The guy at 850 feels sharp, strong, and dialed in.

[pause]

Your regular doctor isn't ignoring you. They're just not specialists in this. Their job is to screen for disease. If your number isn't flagged as critically low, the system moves on. That's how primary care works.

At Gameday, our clinicians focus exclusively on men's health. This is all they do, every day, across 400+ clinics. They're not comparing you to a reference range and calling it a day. They're looking at your symptoms, your labs, your lifestyle, and your goals. Then they build a protocol around [emphasis] where you need to be to feel your best, not just where you need to be to avoid a diagnosis.



That's the difference between treating a number and treating a person.

[pause]

During your consultation, we do on-site testosterone and PSA testing with results in about 15 minutes. You'll see your actual number, you'll talk through your symptoms with a clinician who understands what that number means in context, and you'll get a clear picture of what's going on.

If your levels are genuinely fine, we'll tell you. If they're not, you'll have a plan.

Length: 2.5 minutes

A lot of men have this thought before they start. "If I begin testosterone therapy, am I signing up for injections for the rest of my life?" [pause] It's a reasonable thing to wonder, so let's talk about it honestly.

First, TRT isn't one-size-fits-all, and it isn't just injections. At Gameday, we offer multiple delivery methods. Cypionate injections are the most common, but there's also Clomid and Enclomiphene, which are oral medications that work by stimulating your body's own testosterone production rather than replacing it. There are pellets that are inserted every few months. There's even oral TRT.

Your clinician recommends the approach that fits your specific labs, your goals, and your preferences. If the idea of long-term injections isn't for you, that's a conversation worth having during your consultation, because there are other paths.

[pause]

Now, here's the honest part about the "forever" question.

If your body isn't producing enough testosterone on its own, and that's what your labs show, then yes, some form of ongoing support may be what helps you continue feeling your best. That's not a flaw in the treatment. That's how hormone therapy works. It's similar to someone who needs thyroid medication or blood pressure management. You take it because your body benefits from it.



But [emphasis] you're not locked in. There's no contract. There's no cancellation penalty. If you decide TRT isn't right for you, or if your clinician determines your protocol should change, that's a conversation you have together. You're in control of your own health decisions.

[pause]

The men who do best with TRT are the ones who see it the same way they see staying consistent with exercise or eating well. It's part of how they take care of themselves. Not a crutch. A choice.

If this is something you're thinking about, bring it up when we talk. Your clinician can walk you through every option and help you find the approach that fits your life.